Mein LinkedIn-Blog
Sales, Strategies & other Stories
Ein unregelmäßiger Blog auf LinkedIn. Weil gute Ideen keinem Algorithmus folgen!
Hier teile ich Gedanken, Erfahrungen und Geschichten aus über 15 Jahren Vertrieb und Strategie. Kein Ratgeber mit großen Versprechen, sondern Impulse aus der Praxis – und ich freue mich, wenn Sie Ihre Erfahrungen mit mir teilen. Die meisten Beiträge schreibe ich auf Englisch, einzelne auch auf Deutsch.
Alle Ausgaben
Edition 19 · 15. Juni 2026 · Deutsch
Heute ist der internationale Tag der Frau, nicht…
Warum ich am 8. März nichts zu Frauen in Führung gepostet habe – und warum ein Satz von Saša Stanišić das besser erklärt als jede Studie. Über die Müdigkeit, immer wieder über Gleichberechtigung zu diskutieren, und die vielen kleinen Dinge, die jede und jeder im Alltag ändern kann.
Edition 18 · 29. Mai 2026 · Englisch
What to Do While Expecting
Not a blog post about pregnancy, but about a current state of mind: AI, wars, the climate crisis – we live in a state of exhausting expectations. Eight thoughts on why the best thing to do while waiting is to get engaged, regularly and within your own reach.
Edition 17 · 29. April 2026 · Englisch
Who Hid the Chief Sales Officer?
CEOs, CFOs, CMOs – but where is the Chief Sales Officer? Thoughts on why sales carries the number, the pressure and the outcome, yet so rarely the title – and whether a CRO is simply sales in nicer clothes.
Edition 16 · 21. November 2025 · Deutsch
KI nimmt uns nicht die Jobs in der Zukunft. Außer du kannst weder Bücher noch Prompts lesen.
Zum bundesweiten Vorlesetag: Wir reden viel über KI und Effizienz – aber wie sieht eine Zukunft aus, in der jedes vierte Kind am Ende der Grundschule nicht richtig lesen kann? Warum Lesen eine Voraussetzung für Teilhabe ist und digitale Zukunft mit Menschen beginnt.
Edition 15 · 13. Oktober 2025 · Englisch
How to Learn B2B Sales on the Tube (Or Maybe Not)
"What my dog taught me about leadership" – sound familiar? A little girl on the tube, untied shoelaces and absolutely no lesson about B2B sales. A wink at LinkedIn storytelling and a reminder that sometimes, a story is just a story.
Edition 14 · 16. September 2025 · Englisch
Why Storytelling Matters More When You Can't Hold It
Software, services, consulting – how do you sell something people can't hold in their hands? Five thoughts on why stories build trust, simplify the complex and spark action. When people can't touch what you're selling, your story becomes your product.
Edition 13 · 27. Juni 2025 · Englisch
Lifelong Learning – Yes, But How?
Everyone talks about lifelong learning – but how do you actually do it next to everything else? Four thoughts from three years of intensive upskilling: choosing the right topic, online or live formats, getting through the hard start – and taking back just 30 minutes a week.
Edition 12 · 24. April 2025 · Deutsch
Personal Branding: Wie ich mich selbst zur Marke gemacht habe (ohne mich zu verbiegen)
Ein Gastbeitrag von Mareike Bergunde
Mareike Bergunde, Gründerin von mindCAMP, erzählt, wie Personal Branding für sie zum Weg zurück zu sich selbst wurde – und warum man sich nicht verbiegen und nicht laut sein muss, um sichtbar und erfolgreich zu werden.
Edition 11 · 14. Mai 2025 · Englisch
Sales Face vs. Real Face – Finding the Balance
"Put your sales face on!" – but how much role and how much personality does selling need? Five thoughts on small talk, jokes, personal sharing, politics and the classic "How was your weekend?" – because your sales face doesn't have to be fake, just intentional.
Edition 10 · 27. März 2025 · Englisch
Talking, Listening & the Power of Silence in Sales
Selling isn't about talking people to death. Four thoughts on finding the balance: talk with purpose, ask better questions, keep your pitch short – and discover the power of silence, which can turn around clumsy meetings and even help close deals.
Edition 9 · 27. Februar 2025 · Englisch
The Future of Sales: How AI-Powered CRM is Changing the Game
Ein Gastbeitrag von Dr. Katharina Glass
From digital database to smart assistant: in this guest post, AI expert Dr. Katharina Glass explains how AI-powered CRM tools qualify leads, personalise outreach and forecast sales – and which challenges, from data quality to privacy, companies should keep in mind.
Edition 8 · 30. Januar 2025 · Englisch
Learning to Sell: My Thoughts and Experience – Part 2
So, Linda, is this how you learned sales? Not really. Like many others, I found myself in sales by coincidence – and my best lessons came from great managers and colleagues: be prepared, listen carefully, stay close to the customer, and remember that people buy from people.
Edition 8 · 23. Januar 2025 · Englisch
Learning to Sell: My Thoughts and Experience
Young professional, experienced manager or entrepreneur – where do you start when you want to learn sales? Five thoughts from my own journey: from books and frameworks like MEDDICC and SPIN to online courses, live training and lots of practice.
Edition 7 · 16. Januar 2025 · Englisch
Cold Calling: Dead or Just Underestimated?
Ein Gastbeitrag von Norman Hentschel
Cold calling may not have the best reputation anymore – but for Norman Hentschel it remains one of the most exciting disciplines in sales. In this guest post he explains the strengths of picking up the phone and how to make sure your calls really pay off.
Edition 6 · 19. Dezember 2024 · Englisch
Sales and sustainability: a contradiction in terms?
Ein Gastbeitrag von Nicoline Oehme
Sell as little as possible? In this guest post, Nicoline Oehme asks whether sustainable sales is a contradiction in terms – from "less bad" products to greenwashing and greenhushing, and why an open, constructive debate helps everyone move forward.
Edition 5 · 28. November 2024 · Englisch
The Miseducation of a Salesperson
Account manager, business development, customer success – many roles are sales with a different label. Why hiding the word "sales" leads to the wrong expectations, and four thoughts on reframing, embracing, naming and teaching it.
Edition 4 · 14. November 2024 · Englisch
A story
An early morning run, an elderly lady in need of help and a call to 112. A personal story about acting fast in an unexpected situation – and the takeaway: whether it's an emergency or a business challenge, figure out what step one should really be before you jump in.
Edition 3 · 7. November 2024 · Englisch
The CRM tool or do your homework! Part 2
Do your homework, make someone accountable and organise learning sessions – three more thoughts on CRM. After working with Salesforce, Pipedrive, HubSpot and MS Dynamics, one thing is clear: used well, a CRM tool is like an extra brain.
Edition 3 · 30. Oktober 2024 · Englisch
The CRM tool or do your homework! Part 1
For many salespeople, a CRM tool is like a horror film – it even makes your coffee cold in the morning. But used the right way, it helps you manage, analyse and prioritise your resources on the way to closing sales. Four thoughts on making CRM a habit that people actually accept.
Edition 2 · 23. Oktober 2024 · Englisch
Prioritise your resources!
The key thing to remember when selling is to prioritise the resources you have. Why managing and analysing your efforts in a CRM matters, and why you need clear rules for moving leads through the stages and for letting go.
Edition 1 · 17. Oktober 2024 · Englisch
Sales, Strategies and other Stories
I've often been asked by my network if I could share my sales experience. This blog is not meant to be the ultimate guide to successful sales, just ideas, thoughts and practices from my own experience. Thought #1: If you want to be successful in sales, you have to learn to accept rejection.
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